David Singleton

David has led and developed organisations around the world working with some of the world's best known and loved brands in 40 countries. He now works as a strategic advisor to brands, organisations, teams and ambitious senior executives in growth mode. As an accredited leadership coach, he works as a transformational growth coach with c suite leaders, ambitious senior leaders and teams. David’s career began in the UK where he led and developed F&B brands across the country including America leading a franchise team on his first brand to the UK. Whilst there he studied and researched at the University of Central Florida. He attained his Masters degree at Coventry University where he was subsequently invited to join their Advisory Board until he left the UK to embark on his International career in Moscow where he worked as part of a board level turnaround team for Russia and the CIS largest restaurant group as Brand Director and then as a consultant designer for Mercedes Benz creating their first restaurant of its kind to enable the launch of the A Class into Russia. He moved to the UAE to take a position on the Retail Board of Al Tayer as Vice President of hospitality, a strategic and operational role. Al Tayer is one of the most respected retail family businesses in the region. David reported to the CEO, and the Board, chaired by Obaid Al Tayer. David’s last corporate role was with the franchised Hard Rock Café business across 40 countries in EMEA and South Asia as Vice President which involved working with a diverse mix of franchisees, family offices and investors and reporting to the US based Board. He established Oraculi in 2020, a thought leadership and strategic advisory practice which he now leads as founder, advisor, NED, and transformational growth coach and business mentor working across sectors. A key area of David’s work is advising leaders and brands on their entry to market. From a leadership perspective, how to adapt to cultural change, boardroom dynamics. He works with c suite leaders acting as a soundboard, mentor and coach where required. Very often his role evolves as his clients gain their career progression to the Board from coach to mentor, advisor and NED. David widened his expertise from a focused hospitality and F&B position where he is widely regarded as a subject matter expert, in particular from a franchise perspective. His advisory roles now include AI technology, brand development and design, largescale events, consumer brand and a significant non-executive role in a private equity venture. Within his transformation work, he focuses on transformational leadership and culture development, leveraging his global experience across multiple industries – from tech to entertainment, healthcare to hospitality and beyond. Oraculi emphasises that culture should be designed with intention, aligning strategically with business objectives to drive sustained growth and performance. David and his team at Oraculi provide actionable frameworks that make cultural transformation manageable and impactful, tailored to the unique needs of each organisation. The focus is on building internal leadership capability, empowering organisations to manage and sustain their cultural shifts over time.