Tyrone Reid

Tyrone Reid is the Group CEO of MMI & ELR (Emirates Leisure Retail). He joined in 2022 and has since then steered the transformation of the businesses, which included the expansion and repositioning of Costa Coffee, the digital transformation of the group, including the launch of MMI Home Delivery and the Costa loyalty app, and spearheading the combined effort of the group with the launch of the award-winning master concessionaire at Zanzibar Abeid Amani Karume International Airport; ZOMA, and the launch of Le Clos Boutiques. Tyrone has experience spanning over two decades across the F&B, Hospitality, Retail, Travel Retail, and Drinks Retail sectors throughout Europe, the Middle East, Turkey, the UK, and Russia. Tyrone was previously CEO at Alabbar Enterprises, where, over his eight-year tenure, he successfully grew the business to over 15 F&B and Retail brands. As CEO, he was instrumental in creating a dynamic F&B and Retail landscape throughout the region across various service styles, from fast-casual, upscale casual, full-service, and confectionary retail to lifestyle retail service segments. He also onboarded and launched further global iconic franchise brands such as Five Guys and developed award-winning homegrown concepts. In addition, while supporting Emaar Malls, he brought the iconic Time Out Market to the UAE. During his time in the region, Tyrone has delivered a strong track record of successfully launching and growing sustainable businesses. Whilst with MH Alshaya, Tyrone successfully launched the Shake Shack business across the Middle East, Russia, the UK, and Turkey, helping make the business the globally recognised brand it is today. Tyrone is proud to have started his career as a Commis Chef at the prestigious Gleneagles Hotel, where he eventually transitioned into various senior positions in F&B, Drinks Retail, Travel Retail and Retail with Mitchells & Butlers, SSP Group, and Threshers Wine. He holds a Master’s Degree in Business Administration from Anglia Ruskin University and is an active member of the UAE Restaurants Group Board. He was also awarded the coveted Restaurateur of the Year Award at The Caterer Middle East Awards 2021. He entered The Hall of Fame in 2022 for his outstanding contribution to the UAE restaurant sector. Tyrone is a committed, value-driven leader known for taking a people-first approach throughout his businesses. He is passionate about developing his team while empowering their focus on customer experiences. During his downtime, he is a keen fitness enthusiast who enjoys paddle tennis, cycling, and spending quality time with his wife and son.